Indian cricket captain Mahendra Singh Dhoni has signed a 2 years advertisement contract for Rs 200 crores, with “Rhiti Sports Management and Mindscapes” a talent management company.“Rhiti Sports Management and Mindscapes” will manage Dhoni’s entire spectrum of endorsements including:-

• long list of endorsements and brand associations,
• corporate profile,
• patents and digital rights,
• images,
• visibility on social networking sites and
• merchandise through a joint venture.

Earlier in the year 2006, Indian Cricket Star Sachin Tendulkar had signed a 3 years deal with “Iconix”, a Sports management firm for Rs 180 crores.As of today, M.S. Dhoni is India's most expensive sportsperson and he is associated with 22 brands such as:-

• PepsiCo,
• Reebok,
• Aircel,
• Godrej and
• Hersheys.
  

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